Comments on: Marketing: the Internet Age’s ’special’ little brother http://gradic.wordpress.com/2007/10/30/marketing-the-internet-ages-special-little-brother/ Online research journal for a grad student in IC Mon, 29 Jun 2009 00:57:09 +0000 http://wordpress.com/ hourly 1 By: Adam http://gradic.wordpress.com/2007/10/30/marketing-the-internet-ages-special-little-brother/#comment-61 Adam Wed, 31 Oct 2007 16:55:25 +0000 http://gradic.wordpress.com/2007/10/30/marketing-the-internet-ages-special-little-brother/#comment-61 I think that Marketing needs to be understood as a department for its strengths and weaknesses. Public Relations is the department that should be looked to for using blogs as part of public outreach. Whenever Marketing gets involved with something, the first question should always be "Where's the money?" because Marketing is best at squeezing incremental money out of the marketplace. :-) It's what they do... they take existing technology and management's strategic vision and figure out a way to make money from it by manipulating the appeal of [whatever] to the marketplace. Backward thinking department. In its business genes. I think that Marketing needs to be understood as a department for its strengths and weaknesses. Public Relations is the department that should be looked to for using blogs as part of public outreach.

Whenever Marketing gets involved with something, the first question should always be “Where’s the money?” because Marketing is best at squeezing incremental money out of the marketplace. :-) It’s what they do… they take existing technology and management’s strategic vision and figure out a way to make money from it by manipulating the appeal of [whatever] to the marketplace.

Backward thinking department. In its business genes.

]]> By: exploringinteractivecommunication http://gradic.wordpress.com/2007/10/30/marketing-the-internet-ages-special-little-brother/#comment-60 exploringinteractivecommunication Tue, 30 Oct 2007 23:38:37 +0000 http://gradic.wordpress.com/2007/10/30/marketing-the-internet-ages-special-little-brother/#comment-60 Do you think marketing will move to blogging in the sense to get the word out more about a product or item? or no? Do you think marketing will move to blogging in the sense to get the word out more about a product or item? or no?

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